Guide
Pros and cons in Nike website
Nike is a worldwide recognised sports brand which is worth $140 Billion today, but it was not like that 60 years ago when in 1964 Phil Knight showed his passion towards athletics and started selling shoes for athletes and he slowly added on many more products and now Nike website covers all the sports categories.
Competitors
There are many brands that competes Nike, which includes adidas, puma, under armour etc.
Adidas is Nike’s topmost competitor which is a German athletic apparel and was established in 1949 and is worth more than $22 Billion.
Puma is a multinational manufacturer of sportswear and was established in 1948, It is the third largest sportswear manufacturer in the world and is worth nearly $6 Billion.
Under Armour is an American sportswear company, which is again a big competitor of Nike. It was started in 1995 by Kevin Plank and is worth nearly 4 and a half Billion Dollars.
Target Market
Gen Z is a large diving force for Nike website. Nike’s market segment involves four categories, geographic, demographic, psychographic and behavioural, which are discussed below.
Demographic segmentation
For Nike’s demographic segmentation, the firm included various age groups, gender, and the customer’s financial status. Nike has classified its products according to gender and group, typically between 15 and 55 years old. The company also categorizes its products from men, women, and kids.
Geographic segmentation
The presence of physical stores in different parts of the world. is one of Nike’s strategies under its geographic segmentation. This segment acknowledges that each country has varied lifestyle habits and cultures. The company introduced different products for various countries that meet the customers’ needs. Nike conducts multiple promotional campaigns in the US, Europe, Australia, Asia, Africa since sports vary in regions and cities.
Psychographic Segmentation:
Nike’s psychographic segmentation tackles offering their customers a selection of products that can cater to their needs and suit their interests. This stage in the Nike market segmentation allows Nike to explore the preferences of every customer.
Behavioural Segmentation
Finally, the behavioural segmentation of Nike is about providing benefits to customers through clothing, comfortable footwear, and essential sports equipment. Nike also creates a series of versions for a product to satisfy the preferences of each customer.
Brand’s Website
As I have gone through Nike’s website many times and I have recognised many good and bad things in it like.
Size of Photos and Text
If we see the Primary header menu on the main website, it is a bit small. Also, Logo on the header menu seems too small than the actual website as it should be.
As we can see in the red boxes, Headings and text seems too small. Also, logo, which is the main and very important part of the website, it is also too small, which is not good for a well-known website like this one (Nike website).
If we see in the green box there is empty space just above the main slider or Header, which also do not deliver a good reputation to the customers engaging with the website.
As we can see in the blue box, the text is too big as compared to the other texts. If we see the offer below the primary heading, it is bold and very eye-catching, but it could be better and it could enhance UI, if it was a bit small.
More examples of this can be seen below.
In the above photo, we can see that photos are too large that 3 photos took the whole page and the heading above the photos is way too small, and also text below the photos is small as well that someone have to focus in order to see it.
We can see somethings good in the brand’s website like color scheme is very good and also quality of photos and videos is also good that it attracts the customers to see more details.
Conclusion
Concluding all, texts could be made better, and the thing they did good is photos and videos quality and color scheme. If Nike focus these things their website could look a bit more professional Nike website.
Competitor’s Website
If we see the competitors, they have many good and bad things in their websites too. Like, if we see the Adidas’s website’s photo below, we can see that the photos of the products listed are very good size. Price labels are a bit small as they should be, the product’s names are the perfect size and also we can see the Favourites’ button on the top right corner of the photo, which is again good size and seems good.
But if we see same things on Nike’s website, photos are way too big that just 3 of them took the whole page, also buttons in the pictures don’t look good with that white background and the heading on top is very small as compared to the product photos, which doesn’t look good.
If we see the Puma’s website, they also have many things to improve. Like as Nike, photos are big and in Puma’s website we can see that in some places text can’t be seen easily, which is not a good thing. Like if we see the photo below.
In the above photo we can see that, the heading text is a bit difficult to be noticed if we randomly scroll down the website. The photo color is the problem, if we see there is white color in photo and as it be seen one can easily ignore the text on the right side.
Why I choose Nike?
I choose Mercedes at first, and I started building the website, it was more than 70% done but then I realise that it is not suitable for the assignment task, and it doesn’t fulfil the marking criteria. So, I switched to Nike, and started building its website. I did all the things that I thought were not too good in Nike’s official website. Like, as we talked about the heading and text size in the official website, I did that. Also, photos of the products, sizing, spacing, user interface and user experience etc. I am also attaching the photo of the work I did in the last assignment.
As you can see in the above photo that I have showed the whole customer journey. The first is the website interface, If we see the second one, which is the first wireframe, we can see that it describes the wireframes of the website interface.
On the next wireframe it is showing the journey of the customer, when he/she will click on the product, the next page will appear, which will show the product details, its description, sizes, colors, its price and many more options.
Third wireframe shows that, if the customer wants to buy it, he/she will click on the buy button and the site will reload to the next page.
NOTE (Customer details and address provided during signup).
When customer go on the next page, he/she has now placed the order, which will be shipped to them on their delivery date.
Now on this page, if he/she clicks on the order details they can now see more details of their order like shipping address, bank card details and etc.
On the moment he/she also has option to cancel, refund or replace the order, which shows the good user experience of the website.
Also, if we focus on each wireframe, we have many options below the focused things. Like we have suggestions option, see similar, people also bought etc. these all options will help us to engage more customers and to gain their interests.
Now, if we see more details like the prices given on the whole website are a bit smaller than the actual text size, this is because, if the person will see the price before seeing the product, he/she will leave the site before buying as it do not gives the good impact on the customer. He/she will think that this is way too expensive, but if we engage the customer first by showing him/her the product and the quality first, he/she will definitely ignore the price tag and will prioritize the quality of the product, which is a good marketing strategy.
Conclusion
Concluding all, we can see that although Nike is a very good brand and it also has a good website, but being a UX Designer, we have to give attention to details, which from my point of view I did and as a result I re-built the Nike website and tried to improve it, by applying all these changes to it, which I thought don’t look good in its official website. All of this has done by using wireframes in the industry standard tool which was FIGMA. It was fun creating all this and I also enjoyed the project and have learnt many things during the work. Learned things regarding designing, assignment, user experience, user interface and many more. It will also help me doing my future work and also personal experience.
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What is Ontpresscom?
For a long time now,ontpresscom fresh updates has been an integral part of the online world, thanks to its reliable features and intuitive design. Ontpresscom gives everyone the tools they need to build and maintain beautiful websites, whether they’re developers, company owners, or bloggers. Innovation and a dedication to consumer demands have been constants throughout its existence.
Latest Updates Overview
The most recent upgrades to ontpresscom fresh updates aim to improve the platform’s efficiency, security, and user experience. Not only are these updates aesthetically pleasing, but they also significantly improve the platform’s overall usefulness. We will go deeply into these improvements.
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The updated user interface is one of the first things you’ll notice. The ontpresscom fresh updates layout is more user-friendly thanks to the new, contemporary design features. For a more streamlined appearance, we’ve simplified the icons and menus, and we’ve optimized the layout for greater usage overall.
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Feedback from users has been a driving force behind the latest updates.ontpresscom fresh updates has taken this feedback seriously and made adjustments to enhance the user experience. These changes are based on real user input and are designed to make the platform more intuitive and user-friendly.
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With more people accessing websites via mobile devices, Ontpresscom has focused on mobile optimization. The latest updates include improvements to the responsive design, ensuring that your website looks great and functions well on any device.
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FAQs
What are the main features of Ontpresscom?
Ontpresscom offers a robust set of features including a user-friendly CMS, built-in SEO tools, e-commerce integrations, and a variety of plugins and extensions.
How do I update my Ontpresscom platform?
Updating is simple. Just log in to your dashboard, navigate to the updates section, and follow the prompts to install the latest updates.
Are there any new security features?
Yes, the latest updates include enhanced encryption and new security protocols to protect your data and your users.
How does Ontpresscom support SEO?
Ontpresscom includes built-in SEO tools that help you optimize your content for search engines, improving your visibility and ranking.
What are the benefits of the new e-commerce integrations?
The new e-commerce integrations include additional payment gateways and improved shopping cart features, making it easier for customers to complete their purchases and enhancing the overall shopping experience.
The voicesofconservation.org blog views are more important than ever before in a world where environmental issues are growing in severity. By highlighting pressing problems, creative responses, and motivational tales from all across the world, the voicesofconservation.org blog hopes to provide a platform to these voices. Anyone concerned about the future of our world will find inspiration and a rallying cry for action on this platform.
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The fragile equilibrium of Earth’s ecosystems depends on conservation efforts. It aids in the preservation of biodiversity, which in turn serves to guarantee the survival of many species and keeps the natural processes that are essential to life going.The voicesofconservation.org blog initiatives help create a better environment and ensure a sustainable future for all living things by reducing the negative effects of pollution, deforestation, and climate change.
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The ultimate goal of the voicesofconservation.org blog efforts should be the maintenance of a habitable planet for all forms of life, not only the preservation of natural areas. Some of the greatest threats we face today are climate change, biodiversity loss, and the destruction of natural ecosystems. Protecting ecosystems and the goods and services they provide helps lessen the impact of these problems.
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Key Issues in The voicesofconservation.org blog
Extreme weather events, forest loss, and ocean degradation are just a few of the major threats to conservation efforts. Both deforestation and climate change has devastating effects on ecosystems, with the former hastening the loss of habitat and endangering species’ ability to survive.
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The seas play an essential role in climate regulation and provide a home for marine life; they encompass more than 70% of the Earth. But pollution, overfishing, and global warming pose a danger to them.The voicesofconservation.org blog initiatives in the ocean, why coral reefs are so important, and new approaches to cleaning up the water are all topics covered in this blog.
Success Stories in Conservation
Success stories in conservation highlight the remarkable impact of dedicated efforts around the world. Rewilding projects have restored ecosystems, bringing back native species and revitalizing habitats.
Rewilding Projects
The goal of the conservation strategy known as “rewilding” is to return ecosystems to their original, unaltered form. Some examples of this approach include eliminating man-made obstacles and reinstalling natural animals. The blog highlights global rewilding initiatives that have been effective in improving ecosystem health and biodiversity.
Community-Led Conservation
The voicesofconservation.org blog efforts rely heavily on community involvement. The effectiveness of conservation efforts often hinges on the level of local understanding and engagement. By showcasing community-led initiatives, the Voices of Conservation blog shows how small-scale efforts may have a big impact on the environment.
Innovative Technologies
Technology is playing an increasingly important role in conservation. From drones used for wildlife monitoring to AI algorithms that predict deforestation, the blog explores how cutting-edge technology is being leveraged to protect the environment.
How to Get Involved
Volunteering Opportunities
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Many organizations are dedicated to conservation efforts, and they rely on public support. The voicesofconservation.org blog lists reputable organizations and provides guidance on how to support their work, whether through donations, advocacy, or spreading awareness.
Sustainable Living Tips
Living sustainably doesn’t have to be complicated. The blog offers practical tips for reducing your environmental footprint, such as adopting a plant-based diet, reducing plastic use, and conserving energy. These small changes can add up to make a big difference.
The Power of Education
Raising Awareness
Education is a powerful tool in the fight for the voicesofconservation.org blog. The more people understand about the importance of protecting our environment, the more likely they are to take action. The Voices of Conservation blog focuses on raising awareness through informative articles, educational resources, and inspiring stories.
Engaging the Youth
The future of the voicesofconservation.org blog lies in the hands of the younger generation. Engaging young people and educating them about environmental issues is crucial for long-term success. The blog features initiatives that target youth involvement, from school programs to youth-led conservation projects.
The Future of Conservation
Challenges Ahead
Despite the progress made, there are still many challenges ahead in the field the voicesofconservation.org blog. Climate change continues to accelerate, and many species remain at risk of extinction. The blog discusses these challenges and the need for ongoing commitment and innovation to address them.
Hope and Optimism
Amidst the challenges, there is also hope. The voicesofconservation.org blog efforts around the world are making a difference, and new technologies and approaches offer promising solutions. The Voices of Conservation blog aims to inspire optimism and encourage continued efforts to protect our planet.
Conclusion
If you’re looking for a place to connect with like-minded people who are committed to making a difference, go no further than the Voices of Conservation blog. The blog inspires readers to make a difference by drawing attention to important causes, sharing inspiring tales of people’s victories, and offering concrete ways to get involved. If we work together, we can ensure that future generations live in a sustainable world.
Blog Arcyart is the best place to show off your artwork to a broad audience. Building and maintaining a professional portfolio is easy and may help you get greater recognition and visibility in the community.
What is Blog Arcyart?
A comprehensive digital art platform, Blog Arcyart’s is made to support artists of all skill levels. It provides an environment where creativity is unrestricted, together with the tools, resources, and encouraging community you need to succeed.
The Evolution of Arcyart
The basic concept behind Arcyart was to provide a friendly environment where artists could exhibit their work and encourage one another. It has developed into a dynamic digital platform throughout time, utilizing cutting-edge technology to provide creative tools and resources for artists of all stripes.
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Origins and History
The journey of Arcyart began with a simple idea: to create an inclusive space for artists to share their work and inspire others. Over the years, it has evolved into a sophisticated platform that embraces the latest in digital art technology.
The Rise of Digital Art Platforms
With the advent of digital tools and online platforms, art has transcended traditional boundaries. Blog Arcyart’s stands at the forefront of this revolution, offering artists innovative ways to create and share their work globally.
Why Choose Blog Arcyart?
Blog Arcyart’s stands out with its unique features and vibrant community. It offers interactive tutorials, live workshops, and a user-friendly interface, making it easy for artists to improve their skills and showcase their work.
Unique Features
Blog Arcyart’s boasts a variety of unique features that set it apart from other digital art platforms. From interactive tutorials to live workshops, it offers everything an artist needs to hone their skills and expand their creative horizons.
Community Engagement
One of the core strengths of Blog Arcyart’s is its vibrant community. Artists from around the world come together to share ideas, provide feedback, and support each other’s artistic journeys.
Getting Started with Blog Arcyart
Joining Blog Arcyart’s is simple and straightforward. Sign up with your email, create a username, and you’re ready to explore. The intuitive interface makes it easy to navigate through the various features, from uploading your artwork to participating in live workshops.
Creating Your Account
Joining Blog Arcyart’s is a breeze. Simply sign up with your email, create a username, and you’re ready to dive into the world of digital art.
Navigating the Interface
The user-friendly interface makes it easy to explore the various features and tools available. Whether you’re uploading your latest masterpiece or joining a workshop, everything is just a click away.
Exploring the Features
Art Galleries
Blog Arcyart’s galleries are a treasure trove of inspiration. Browse through stunning works of art from fellow artists and showcase your creations to the community.
Interactive Tutorials
Whether you’re a beginner or looking to master advanced techniques, the interactive tutorials on Blog Arcyart are invaluable. Learn at your own pace and apply new skills to your artwork.
Live Workshops
Engage with experts and peers in real-time through live workshops. These sessions cover a range of topics, from basic drawing skills to complex digital painting techniques.
Maximizing Your Experience
Tips for Beginners
Starting out can be overwhelming, but Blog Arcyart’s offers plenty of resources to help beginners. Follow step-by-step guides, participate in beginner-friendly challenges, and don’t hesitate to ask for feedback from the community.
Advanced Techniques
For seasoned artists, Blog Arcyart’s provides advanced tutorials and workshops. Explore new styles, experiment with digital tools, and take your art to the next level.
Connecting with the Community
Forums and Groups
Join forums and groups to discuss art, share your experiences, and collaborate on projects. The sense of camaraderie in Blog Arcyart’s community is truly inspiring.
Collaborations and Challenges
Participate in collaborative projects and challenges to push your creative boundaries. Working with other artists not only improves your skills but also builds lasting relationships.
Showcasing Your Art
Blog Arcyart’s provides the perfect platform to display your artwork to a wide audience. Creating and maintaining a professional portfolio is easy, helping you gain visibility and recognition within the community.
How to Create an Art Portfolio
A well-curated portfolio is essential for any artist. Blog Arcyart’s makes it easy to create and maintain a portfolio that showcases your best work.
Tips for Gaining Visibility
Gain visibility by regularly updating your portfolio, engaging with the community, and participating in events. The more active you are, the more recognition you’ll receive.
Monetizing Your Art
Blog Arcyart provides various opportunities for artists to monetize their work. You can sell your art directly through the platform, take on commissions, and even offer tutorials. By leveraging these tools, you can turn your passion into a profitable venture, reaching a broad audience and generating income from your creative efforts.
Selling Your Art on Blog Arcyart
Turn your passion into profit by selling your art on Blog Arcyart’s. The platform provides various tools to help you market your creations and reach potential buyers.
Exploring Other Revenue Streams
In addition to selling your art, explore other revenue streams such as commissions, tutorials, and merchandise. Diversifying your income can provide financial stability and growth.
Learning from the Masters
Blog Arcyart features insights from top artists, allowing you to learn from the best in the field. Through interviews, tutorials, and stories, you can gain valuable knowledge and inspiration. These masters share their techniques, experiences, and advice, helping you to improve your own skills and elevate your artistry.
Featured Artists
Gain inspiration from featured artists who share their journeys, techniques, and tips. Learning from the best can spark new ideas and improve your own practice.
Interviews and Stories
Read interviews and stories from artists who have made a mark in the digital art world. Their experiences offer valuable insights and motivation.
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Blog Arcyart ensures you stay on top of the latest trends and developments in the digital art world. With regular updates on new styles, tools, and techniques, along with a calendar of upcoming events, you can keep your skills sharp and your creativity flowing. Stay informed and inspired by participating in workshops and community activities
Latest Trends in Digital Art
Stay ahead of the curve by keeping up with the latest trends in digital art. Blog Arcyart’s provides regular updates on new styles, tools, and techniques.
Upcoming Events on Blog Arcyart
Never miss an event with Blog Arcyart’s calendar of workshops, challenges, and community meetups. These events are great opportunities to learn and network.
Overcoming Challenges
Common Obstacles for Digital Artists
Every artist faces challenges. Blog Arcyart’s offers advice on overcoming common obstacles such as creative blocks, technical issues, and lack of inspiration.
How to Stay Motivated
Staying motivated can be tough, especially when you’re facing setbacks. Engage with the community, set achievable goals, and celebrate your progress to keep your spirits high.
The Future of Blog Arcyart
The future of Blog Arcyart is bright, with continuous innovations and new features on the horizon. The platform is committed to integrating cutting-edge technology, including AI tools, to enhance the creative process.
Innovations and Upcoming Features
It is constantly evolving. Look forward to new features and innovations that will make your artistic journey even more exciting and rewarding.
The Role of AI in Digital Art
Artificial intelligence is transforming digital art. Explore how AI tools on Blog Arcyart’s can enhance your creativity and streamline your workflow.
Conclusion
Blog Arcyart is a thriving community where artists may develop, learn, and flourish rather than just a platform. It provides the resources and assistance you need to be successful in the field of digital art, regardless of your level of experience. Come on in and let your creative side loose!
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